This is high-value, audience focused &
SEO, GEO & AI approved blogging!
Answer your audience's biggest questions
Build long-term find-ability with search engines AND AI tools
Take a more intentional & lower social approach to your content marketing
This toolkit might be perfect
for you if...
💻 You know blogging should support your business, but you’re not sure how
💻 The constant grind of social media feels exhausting
💻 You want your content to work longer than 24 hours
💻 You’re confused about SEO, AI, and what actually matters now
💻 You want a strategy — not more content ideas you’ll never use
Why Don't Most Blogs Posts Convert (Even When They’re “Good”)?
Because the internet has changed.
And blogging has changed with it.
And with everything that's happened in the internet space over the last few years - AI, AEO, AI search -
a lot of the more "traditional" blogging advice is pretty outdated.
We use to worry about focus keywords & flooding the internet with your content.
NOW?
Now it's all about authority content & answering questions instead of hitting keywords.
Now it's about understanding how AI is summarizing content so it includes your
content in generative search.
Now it's about writing blog posts for the humans that are reading them AND the machines
that are trying to understand them.
Blogging in the Age of AI
We'll cover:
🤖 How blogs are used by AI search tools
🤖What makes content trustworthy and “citable”
🤖 How to create for modern search engines
🤖 How to create with AI ethically and responsibly
🤖 AI is treated as a support tool, NOT a replacement for your thinking, experience, or voice.
But what about creating that good content the search engines are looking for?
We cover that too!
The workbook teaches you how to:
⌨️ Choose blog topics based on real audience questions
⌨️ Write clear, human content that both people and AI understand
⌨️ Optimize your posts without keyword stuffing or jargon
⌨️ Use your blog to build trust before sales calls or coffee chats
⌨️ Promote your blog without constant social posting
⌨️ Know if your blog content is actually working the way you need it to
The
Blogging For Business
Toolkit
Confident Blogging For Small Business Owners
In The Age of AI & Answer Engines
A peek inside...
A step-by-step breakdown of the blogging
process from research to writing.
Current SEO, AEO & AI search best practices
What to watch & how to know if
your blog is doing the work!
And a whole lot more!
If you're ready to start (or dive back into) creating high value, business building, expertise packed blog posts,
start here!
Hello fellow entrepreneur!
I'm Katie Kastner, your resident content & copy writer, feminine energy content & marketing strategist & blogging's biggest fan.
Over the last 6 years of writing blog posts for clients, and my own business, I've seen the power that blogging has for growing brands, generating leads & harnessing the almighty search engine algorithm!
And with all the generative search & AI advances of the last few years, blogging might look a bit different but it's power has remained.
As you work through the toolkit, remember that blogging is a piece of your overall marketing plan. So be strategic with them!
Use them as anchor content & repurpose! Use them as networking content & create guest posts! Turn them into an email series lead magnet!
But for now, dive in & just start writing. Don't worry about perfect, focus on learning & progress!
Talk soon,
Katie
Copyright 2026 - Katie Kastner Content & Marketing