What is content mapping?
Content mapping is simply how you organize and plan your content so it flows perfectly for you audience - no matter where they are in their customer journey!
In this guide you will...
Learn the basics of content mapping and where to start.
Create your content goals to help your align your content
Create you content buckets so you can create direct & specific content based on your expertise & services.
Fill those buckets with content ideas to get you going.
Start to plan a customer journey that leads your audience down a value packed path
Take some time to audit your existing content & see how well you've been doing or where to make some changes.
This is content planning made simple!
Meet Katie...
Hey there!
I'm Katie Kastner, I am a Certified Digital Marketer, Content Writer and former teacher-turned-entrepreneur.
When I started my business 3 years ago writing content for other small businesses, and then eventually moved into Marketing Strategy, I realized a huge hurdle for so many of my clients was simply knowing and organizing the content they needed to market their businesses online.
This guide will walk you through the same content mapping process I use during my 1:1 strategy sessions.
Content planning doesn't have to be hard! Just start here!
